![]() ![]() While Fellowship of the Ring was on Netflix, the rights to The Two Towers and Return of the King were owned by Hulu and later Starz. Throughout its entire run on the platform, Netflix also had to fight an uphill battle for the series' streaming rights. Despite Lord of the Rings' immense popularity, none of the series' films managed to make Netflix's top 10 most watched movies in 2019. ![]() ![]() Its streaming numbers also played a role in Netflix's decision to only host the films temporarily. By constantly cycling through popular films, the service's vast media library appears even larger. ![]() In addition to being more affordable, this practice also benefits Netflix's user model, which keeps users watching by suggesting new popular content. Although films like the Lord of the Rings trilogy encourage more subscribers, their streaming rights are more expensive, which is why popular films that aren't Netflix Originals don't last long on the service. ![]()
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